Realtor’s Guide to Creating traffic

Introduction:

So why post ads on Craigslist, in the first place? Here’s what we found:

1) It’s the MOST cost effective way to drive real estate buyers to a website. When we first started posting ads on Craigslist the results for driving traffic to our website was minimal, at best. After several months of testing, we discovered an ad formula that made a dramatic difference. The traffic we were able to generate blew away any previous paid or free advertising we’d ever done.

2) It’s a great way to build a buyers list. Do you want a growing list of potential “buyer agent” clients or buyers for your new listings? We discovered a second link technique which gets buyer prospects to sign up on your email list.

3) It helps you find a buyer for your listing. Besides putting a property in the MLS, posting ads on Craigslist is the next best place to find a buyer looking for real estate.

4) It’s a great source of tenants for your rentals or buyers for lease options. If you’re looking for tenants or lease option buyers, there isn’t a better source than Craigslist. Usually within minutes of posting, you start getting calls. These prospects like Craigslist because they can research their options and remain anonymous.

We have been testing and refining the ad making and posting process for 5 years now and this page tells you much of what an agent new to Craigslist should know. It can even give some of the old dogs new tricks.

Flyer ads vs. Text ads Flyer ad:

A flyer ad is an ad that is formatted like a web page. It’s full of pictures with pretty colors and borders, gives a long description of all the features of a property and has all your contact information. Text ad: An ad with some basic information to “tease” the person viewing with some basic information hoping they are interested enough to click on your link in your ad and visit your website.

So, which is the best type of ad to use on Craigslist? It depends on your strategy. Are you just selling that one property or do you have many properties that you are trying to sell? Do you have a website to send them to? Do you want the ads to screen the prospects? Are you looking to build a list of prospects? If you are just selling 1 property and you only want people that are seriously interested to call, so as not to waste your time, then you would use the pretty flyer type ads. These ads will give the buyer all the information they need to decide whether they are interested in seeing the house or asking you more detailed questions. However, if you’re interested in getting more buyer prospects to your website, the “teaser” text ad is the answer. Why is this? If you only give someone a couple property features with some captivating headlines, they want to learn more and will click through to your website. TIP: Don’t put the price in your ad, but make it very easy for them to get the price when they click through to your website. If you give them too much information in the ad, they will screen themselves out and never come to your website and see the other properties you have listed or the type of service you can offer them. Through our testing, we’ve found “LESS IS MORE” with Craigslist ads.

Here are the Google Analytics stats when we did “flyer” ad postings on Craigslist. The middle line represents 45 visitors and we are below that. Each point represents 1 day. Google Analytics account information For the first 2 months we used a system of posting “flyer” or “pretty” ads. We gave ad visitors all the information they needed, thinking that they would contact us or at least come and beat our door down wanting the property. We couldn’t have been more WRONG! As you can see the website didn’t have any obvious surges in traffic and we didn’t get slammed with phone calls or emails. In fact we couldn’t tell that we had even posted any ads – anywhere! We even developed a whole system on creating flyers and were posting them 3 times a week – mostly on Fridays because that is what we assumed was the best day of the week. After all that work and hundreds of man hours, our ROI was horrible. So, obviously online classifieds do NOT work, not even the daddy of all the classifieds – Craigslist. Then, we got the idea to try a plain old text ad. Just a couple of bullet points about the property some contact info and that’s it.

Here is the same Google Analytics account after we started posting the text ads. The spikes you see are from when we tried the text ads instead of flyer ads. The middle line represents 50 visitors and we were almost hitting 100 visitors every day we posted the text ads. Google analytics account stats As you can see, the stats for our website visitors more than doubled. We tried it on a Friday then another Friday and then another one. Every time we used the plain text ads on Craigslist we had traffic to our site, inquiry emails, and a few phone calls. Flyer ads (tried many kinds of ads) vs. Text ads (Proprietary ads) It’s was pretty clear which was more effective when doing Real Estate.

Once we figured out the right ad format, we tested to see what days and times of the day worked best, but more on that later. Parts of an ad With most online classified sites there are several parts to an ad: Price or rent amount Bedrooms Headline Location Contact email Description body Add images map Parts of an ad that you SHOULD be using All parts of an ad are NOT created equal, so here are the parts that you should be using: Rent amount, but NOT a price if you are selling Headline Location Anonymous email (Craigslist let’s you be anonymous which is preferred over putting your real e-mail in and letting it get picked up and used for SPAM) Description body Specific address of property 2 or 3 bullet points about property Contact phone number Personal slogan to “brand” yourself as an expert Link to your website School district Keyword Tags Possible 2nd link to help build a list of buyers or sellers and your Tracking code.

Rent Amount:

Since renters search Craigslist by rent amounts, you will want to give them that information so they will look at your property. But we don’t recommend using a price if you are selling a property because that will screen them out at the headline level, so they never see your ad or a service you might be offering. Headlines You have 72 characters to use in the headline. Having a good headline is critical. It has to grab someone’s attention and stand out as people scroll down the inventory on Craigslist.

The headlines that seem to work the best, in our testing, have 2 parts to them:

Part 1: Geo-targeted keywords, and Part 2: Short attention statements work best!

Part 1: Geo-targeted keywords A geo-targeted keyword is made up of 2 items: Item 1- The area the property is located. This can be school district, town, city, parish, territory, county, subdivision, or whatever some would type in to do a search in your area. Item 2- The keyword or keyword phrase. This is the word(s) that someone would search for on Google, Yahoo, Bing, etc… For example the keyword or keyword phrase might be “homes for sale”, “foreclosures for sale”, “apartment for rent”, etc… You combine them to create geo-targeted keywords, i.e. “area”+”keyword(s)” = “Geo- Targeted Keyword Phrase”. For example, “Miami” + “Homes for Sale” = “Miami Homes for Sale” or you can switch them around “Homes for Sale in Miami”

Search Engine Rankings:

By using geo-targeted keywords in your ad headline and in the anchor text (more on that later), it is likely your ad will show up on the first page of the search engines. Any traffic from a search engine user who never even went to Craigslist is a BONUS. The above example shows a Craigslist ad displaying on the first page of Google by using this strategy. So, even if your website isn’t ranking, you can still have a presence on the search engines. Part 2: Short Attention Grabbing Statement The attention grabbing statements gets people to act. For example: “Deep Discount – Hurry”, “New on Market”, or “Just listed”

Headline Symbols make a headline even more unique for better visibility, you can also use symbols.

Putting it All Together Now, we put it all that together to create a headline that works well. For example: “Miami Homes for Sale – New on Market – Call Today” or “Huge Price Reduction – Chesterfield Foreclosure” or “► ► Don’t Miss This One – Miami Bank Owned Home”. Remember – if the headline doesn’t pull them in to your ad, it really doesn’t matter what kind of ad you have. IMG or PIC Having an “IMG” or “PIC” show up at the end of the headline statement in your ad listing will improve your “open” or “click” rate which equals more ad views. This indicates that there will be an image or picture in the ad. While we don’t recommend having pictures in your ads, we still want the “img” or “pic” to show up. (more on using pictures in your ads later)

So to have the “img” or “pic” show up, you have to add a picture to your add in 1 of 2 ways.

Method 1: Upload a picture using Craigslist normal method:

Method 2: Have images link to your ad by using HTML code. <a href=”http://www.craigsposterpro.com”> <img src=“http://www.craigsposterpro.com/house-front.png”> However, we figured out a way to “trick” Craigslist into listing the ad with “pic” at the end of the headline. We created a small white image with only a couple pixels using Paint Program or Photoshop or you can use a screen capture program and just capture a small white area. When we upload it as a picture on the ad, the ad gets marked that it has an image, even though you can’t see it. This gets more response but doesn’t jeopardize your click through rate by having a picture in the ad. TIP: If you upload an image into Craigslist directly it is considered a “picture” or “pic”, but if you have a picture by way of html code then it is labeled an “image” or “img” on the headline. Either way will get more buyers to click on the ad.

Map Location:

This new feature is very valuable. Since people do searches on Craigslist by location, using this feature correctly will help you get more targeted prospects. Some Craigslist areas have hundreds of ads posted on a daily basis, so most people are not going to look through that many ads to find what they want. Instead, they will do searches by location. For example, Craigslist in Miami has over 600 ads posted each day in “homes for sale”. If you use the “location” field to indicate a specific suburb such as “Chesterfield”, people searching for “Chesterfield” will see your ad and be able to narrow down the list of 600 ads to maybe around 20-30. You can use this method to attract people looking for specific neighborhoods or subdivisions as well. For example, you could use “Miami” but that is too big or you could use “Buena Vista” (area of Miami city) which will cut down on ad view potential but they will be super targeted prospects.

If you have the area or location also mentioned in the ad description, it will pull up in a search on Craigslist. We recommend using different ways of listing an area in the ads, more on that later in the “Tagging” section. Description The description field is where you try to get a prospect to do something i.e. click a link to your website, give you a call or send you an email. The idea here is to “tease” them a little. You want to give them some basic information about the property but entice them to take action to find out more. Here are some of the elements to include in the description section. Open House Announcement ( if applicable) Specific address of property 2 or 3 bullet points (key features) about property Contact information, Personal slogan to “brand” yourself as an expert, & Call to Action Link to your website School district Keyword Tags Maybe a 2nd link to help build a list of buyers or sellers.

Open House Announcements:

One of the best ways to get more people to your open houses is to put the date and time in your Craigslist ads. Try to put it in ads at least one week ahead of time, and post your ad several times before the event. Specific address of property We have found that if you don’t give the full address of a property, not as many people click through to your website. Maybe they think it’s a trap? 2 or 3 bullet points about property Again, you don’t want to give them too much information, just enough to make them want more. With this technique, you are more likely to have the people that view your ad click on your links to your website. If they get to your website, but don’t like that particular property, they may check out your other listings or sign up on your (opt-in) email list for “Free Report”, “MLS Searches”, or whatever else you have to offer them. Contact information You want to include your name, phone number and maybe your company in your ads, but NEVER your email. There are site scrapper programs like ours that can be used, to collect emails from sites like Craigslist so they can contact many people at once. Instead Craigslist has a way for you to have an “Anonymous” email address for your ads. (see the “Posting Anonymously” section for more) Prospects can send you messages that way and your real email address won’t be compromised. TIP: If you want to track prospects that call from your Craigslist ads, you can setup a special digital phone number which you list only in your Craigslist ads. That online phone number should have some way for you to

Personal slogan:

“Brand” yourself as an expert. Your ads can also help build your personal brand. When people start to see your ads and your personal slogan they believe you are the “go to” person. For example, we find something as simple as “Your Florida Foreclosure Expert” or ”First-Time Homebuyer Specialist” will help you to become known as the expert in your “niche” and area. Sellers as well as buyers are looking at Craigslist ads to see their competition as well as look for their next home after theirs sells. They will be screening the inventory by area and then look through the ads to see who they would consider to be the “go to” person for their situation. It’s easy to set yourself apart from your competition this way with very little extra effort on your part. We’ve had feedback from agents all over the country that tell us prospects are contacting them because they are the self-proclaimed “expert” in their area. The prospects say things like… “You must be the one to list my house because you are the short sale expert for my area”.

Call to Action:

Surprisingly, most people leave this out of their ads. It makes a HUGE difference if you tell the prospect viewing your ad what you want them to do next! We can’t stress this enough. Tell them to “call today”, “schedule a showing”, etc. You can’t assume they will know what to do next. Make it very clear to them. You can even reference a “call to action” in more than one place in your ad.

Link to your website (Landing Page)

A landing page is a page on your website that you link to from your Craigslist ad. You should always provide a link for viewers to click on to get more information about the property. The link text that is highlighted in blue and underlined is called “Anchor Text”, it is also referred to as a “Hyperlink” The key to getting your ads ranked on search engines is based on the geo-targeted keywords that you use in your “Anchor Text”, as well as in the headline. You need to have the geo-targeted keyword(s) in both places for the search engines to rank them. When creating the link, you should use anchor text instead of just putting the http://www.myurl.com/…. link. For example you can say something like: “For more information and pictures visit Augusta Luxury Homes” This does several things: Creates an easy way for ad viewers to get to your website Once on your site and seeing more details about the particular property, they may surf around your site and look at your other listings and/or find out more information about you. BONUS STRATEGY: You will have lots of visitors to your site by posting Craigslist ads, MANY are not ready to buy or sell TODAY, but they will be someday. If you have a way to capture their information and build a relationship by marketing to them over time, you’ll be in their thoughts when they are ready to act. By having FREE giveaway items on your website that visitors can sign up for with their email address, you can bring new prospects into your marketing funnel. For example, you can giveaway items such as a “Foreclosure Report”, “7 Mistakes Home Buyers Make”, access to search the MLS i.e. Listingbook, or anything else that further helps people identify you with your market niche.

TIP: Don’t just send prospects to your home page and make them search for the particular property. You should send them directly to a page with specific details and pictures of the property you are advertising. Otherwise, the visitor is most likely to be frustrated and leave – QUICKLY. School District In addition to searching by area, many people also search by school district. Make sure you put the school district in your ads. Keyword Tags If you want your ads to pull up on multiple Craigslist searches then load the ad with keyword tags. This is not the same as keywords for search engines like Google, Yahoo, or Bing. Think of things that people might search in Craigslist to reduce the volume of ads they have to search, to find exactly what they are looking for. Think more along the lines of “Area”, “Rental Price”, etc… For example if, you live in an area that can be spelled differently you should have it all the different ways. Take “St Charles”, people can search by that or maybe “Saint Charles” or maybe “St. Charles”. Make sure you have all 3 ways in your ad even if you just put the 2 other ways at the bottom of the ad in smaller print. Another thing to consider is that some people will search by “county or parish, etc..” or maybe by the “city” or maybe by the “subdivision” or maybe by a popular “area” List all the different ways in the ad, again you might just end up putting the list at the end of the ad.

Luxury Home for Sale in St Charles

This property is located at 123 Main St, St Charles, MO 55555 Gourmet kitchen, 3 car garage and Swimming pool – Call Today Contact Susie Realtor Today (555) 123-4567 — your “Luxury Home Specialists” School district: Best School Ever Bedrooms: 3 For more details and pictures visit Anytown Luxury Homes Broker info – Best Realtors, 456 Oak St, St Charles, MO 55555 (555) 456-0987

St. Charles, Saint Charles, St Charles County, Luxury Shores Subdivision (these are the keyword tags)

By doing this your ad will pull up in the search results and have a better chance of being seen by the right person. List Building Use a 2nd link to build a list of buyers, sellers, or renters If you add an additional link to your ads, you have another opportunity to attract more prospects to your marketing funnel. Not every person who clicks on your ad will decide to click over to your site to view the property details. So, why not give them another reason? For example: “Click here to search the MLS” or “Click here for a FREE list of Foreclosures” Using a 2nd link in your ads with a compelling reason to click it greatly increases the number of prospects entering your marketing funnel.

Analytics code:

If you are running analytics code on your website you will still be able to see which referring sites are sending you traffic. With Craigslist it will be listed in a couple of different ways: “miami.Craigslist.org” or “Craigslist.org”

Bed and Bath:

Having the number of bedrooms and baths in the description of the ads are optional, but we think it’s a good idea to put them in there. We have no data to suggest a benefit in putting them in or by not. Parts NOT to Use: Do NOT Use These Input Sections: Price, Bedroom Images – Pictures, Cross Streets, Price, Unless you are advertising a rental, you don’t want to put in a price. The price will screen out prospects and they won’t visit your website. Also, not having the price field in the Craigslist ad helps it stand out more.

Bed:

Don’t use the bedroom input here because it will show up on the inventory title and people will screen out your ad. The less info you give them in the headline, the more likely they will open your ad to see the details. Cross Street Section With all our testing, this field doesn’t really have an impact on response rate, so in order to save time when you’re posting, don’t enter it.

Pictures/Images:

Most everyone thinks they should use pictures. As we mentioned before, in Real Estate, pictures greatly reduce the number of prospects that click through to your website. By not including pictures it stimulates curiosity, and not having to upload photos, saves you time posting your ads. Now that we’ve broken down the parts of the ads, we’ll explore various strategies and issues we’ve discovered while posting ads on Craigslist.

Craigslist Phone Verified Accounts:

(PVA) You will have to use a “phone verified account” or “PVA” to post real estate ads on Craigslist. When you go to post your first ad, Craigslist will make you use a phone number to verify the account (this cuts down on spammers). From time to time you will have to re-verify the account so use a phone number that you have access to at most times. You can use: Cell phone numbers Office phone numbers Home phone numbers Friend phone numbers (as long as you can use it later) TIP: There are also services that will sell or rent you pva’s. Be cautious, sometimes Craigslist has blocked them.

Posting Anonymously:

When you post an ad on Craigslist you have 1 of 3 options. 1. “Show” your email, 2. “Hide” your email, or 3. “Anonymize” email provided by Craigslist. Your best option is to use the anonymous option. The anonymous option helps your email from being compromised or targeted.

Craigslist posting throttle:

To prevent most auto-posting programs, Craigslist has put logic filters into place to slow people down and to prevent auto posting software from being used. One of those filters is the speed at which you post consecutive ads. If you post 5 ads with in just a couple of minutes, Craigslist will give you a message when you go to post the 6th ad saying that “Craig can’t type that fast. Wait 20 minutes” or “Posting servers are currently busy. Please try again in 20 minutes.” It’s definitely a pain, but the good news is that you probably don’t have to wait 20 minutes before it will go through. Usually if you wait about 5 minutes you can start posting again. One way around this is to have a couple of different Craigslist posting accounts. Post 5 ads on one account, then log out, clear your cookies and open the other Craigslist account. Post the next 5 ads and then log out and clear the cookies again before you open the first account again. You will be able to post around 15 to 20 ads quickly this way before the next throttle filter or delay hits you. At that point, you will have to either change your computer or wait a couple of minutes. They are tracking your posting by your IP address.

Opening multiple Craigslist accounts:

If you are posting many ads, more than 10 per day, you need to use multiple Craigslist accounts. You can then use one account every other day instead of daily. This can reduce your chances of having posting issues such as ghosted ads, by not abusing or using one account too much, which will tend to make your accounts stay in good standing with Craigslist and not get softblocked. Another BIG benefit is that it will also help with posting time or efficiency. Craigslist has a couple of throttle scripts that will force you to break or stop posting, once every 5 posts and also if you post over 15 to 20 ads. This happens if you are posting too fast. One way around this is to have a couple different accounts. The strategy is to post 5 ads on one account then log out, clear your cookies, then log back into the next account to post the next 5 ads. Doing that, you can keep posting ads without much down time. With all the testing we did, we needed multiple Craigslist accounts. Here are some techniques we discovered when opening a new account that helps prevent it from being shut down by Craigslist. Clear your cookies Per Wikipedia – “A cookie, also known as a web cookie, browser cookie, and HTTP cookie, is a piece of text stored by a user’s web browser A cookie can be used for authentication, storing site preferences, shopping cart contents, the identifier for a server-based session, or anything else that can be accomplished through storing text data.”

You will want to be consistent to post ads in that account from the same browser you used to open it, and the same ip address. For example, if you setup a new Craigslist account using the Firefox Mozilla browser on your home ip address, then you will also want to use that same Firefox Mozilla browser to post your ads in that account. Then, if you want to open another Craigslist account, you could use a different browser such as Internet Explorer from a different ip. You would clear your cookies and then open up an Internet Explorer browser window, from there you would set up a new email account and new Craigslist account. You have to be consistent in which browser you are using with which Craigslist account and which ip address it is tied to. This becomes very important if you are planning on doing many postings. There are a number of internet browsers that you can use, but we recommend that you stick with the most popular ones. Sometimes by using a less popular browser, formatting and links can get messed up on different sites that you navigate.

To open a new gmail account visit: http://mail.google.com/ TIP: With multiple email accounts, you will want to setup forwarding to your normal email so you don’t have to log into multiple accounts to check your messages.

Seasoning of Accounts:

In our experience we have noticed that there might be a “seasoning” time frame with new Craigslist accounts. We don’t know exactly what this might be, but we’ve noticed that if you take a brand new account and try to post in other areas or states from where you originally setup the account, the ads you posts tend to be “ghosted”. Once you’ve had an account for a couple months you can occasionally post in other areas without any issues.

How often should you post ads? According to Craigslist terms of use, you can post a property ad every 48 hours. However, we are posting the same property several times a day to keep the ads on “top” of the Craigslist inventory. But we use 3 different accounts and an auto poster to do this properly. Here is what Craigslist Officially says in there help section: How often can I post? You may post to one category and in one city, no more often than about every 48 hours. If you are submitting a post that is similar to another currently active post of yours on the site, you will get a blocked message. Removing the active post will allow you to post the new ad, unless the active post is less than 48 hours old. Not every Craigslist area is created equally. Having worked with people from all over the US, we noticed that the volume of ads in any giving category can range wildly from place to place. Why does this matter? It is much easier to get an ad flagged for over posting in areas with few ads per day compared to an area that has several hundred or even 1,000+ ads per day.

For example – Las Vegas has over 900 ads (9 pages) a day in the real estate for sale section, whereas Amarillo TX will have only about 10-20 ads a day. Fewer ads means they will have several days on first Craigslist page. Since Craigslist displays 100 ads per page on their site, Amarillo will have 4 or 5 days on one page compared to Las Vegas which will have 9+ pages for one day. If you are in a smaller area and your ads are getting flagged, try extending your posting intervals. You might have to wait 3, 4 or even 5 days between postings.

The best days to post ads:

Over the last 18 months, we’ve posted 1,000s of ads in the real estate for sale section. We’ve noticed that… Sunday or Monday are the 2 best days to post. Friday is a close 3rd. After that, Saturday, but it’s usually about 60% of the traffic you get on Sunday/Monday or Friday Then Tuesday, Wednesday, and Thursday tend to rotate for the bottom spot. Exceptions to this are if the weather isn’t very good and holidays. TIP: We focus more on the best days to post rather than the best time to post.

The best times of the day to post ads:

We’ve found that during break times (10 am – noon – after 5 pm) seem to be the best time during the work week. On the weekend, mornings work well. If you are trying to get the most exposure, shoot for those times of the day so your ad will be at the “top” of the inventory.

CAPTCHA short cuts:

(time savers) When typing in the required “CAPTCHA” before your ad goes live, there are some things you should know that will help speed up the process. 1. You don’t have to worry about capital letters, just type all lower case 2. You don’t need to type the space between the words 3. You don’t have to type any special characters like “,’,$,-.” just skip them. You don’t have to type both words correctly. If you can’t make out one of the words, just type in a couple of letters. It most cases it will be approved.

How long does an ad last on Craigslist?

If you don’t delete your ads, they will stay on Craigslist for about 30 days. This can vary by category and the area you post in. For example the real estate ads in New York City are only up for 7 days, while in Miami they will last 30 days. To check your area just do a search and see how far back the ads run. You might have to narrow your search down by area to see how far back it will go. Sometimes, Craigslist will limit the number of pages it shows on a given search query. Reposting ads In order to repost the same ad, it has to be older than 48 hours and you have to delete it first then repost it. Craigslist system makes it easy to do this from your account. However, a major drawback to doing this is that you lose your ranking in the search engines (i.e. Google, Yahoo, and Bing). If you delete the ad, the link to the ad is “dead” and it doesn’t go anywhere.

TIP: Our testing shows that if an ad is going to be ranked on the search engines, it will happen quickly within 12-48 hours and then it usually only stays on the first page for 2-3 days. So with this in mind, try to keep ads up for at least a week before deleting them. Reposting an ad without deleting it As we mentioned, Craigslist will prevent you from reposting the same ad without deleting it first. However, it’s important to keep your ads on top, so there’s another option. You can create multiple versions of your ad with different content. Craigslist has built filters that detect if an ad is exact or similar to another one already posted. If they determine it is, they will prevent you from posting that ad. Based on our testing, the filters work on a percentage of content changed between ads. You definitely want to change the headlines each time and modify the location input. We’ve also found that you will need to change over 50% of the description of the ad. TIP: You can create your ad as an image (picture) and the duplicate filter won’t catch it. This method takes a bit of effort. We describe how its done in the writing a better ad section, and list all the software we use to make awsome picture ads. You have to first type out the ad text then capture that text as an image using a screen capture tool then upload that ad to Craigslist. You can also just open up an image maker such as photoshop and just type in text then save it as a JPG, PNG, etc…

No Charge Invoice Once in a while, Craigslist will take you to a screen that looks like an invoice for the ad you just posted. We’re not sure why they do this, but it’s nothing to be concerned about. They do have some categories they charge for, so it may just be a “bug” in their system.

Account on Hold:

What if your account is put on “Hold”? Basically, that means your account has been closed – end of story. It is NOT going to go a through a review process or anything. No one at Craigslist is going to help you with this. Just go through the process to open another account. Using stats to determine “Hot” areas While posting agents’ listings from all over the Miami area, we noticed something with the stats. We could see the “hot” spots by comparing the ad views and click thrus of the ads. In the Miami market, we discovered that northern part of Miami County was not nearly in as much demand as the southern part. In addition, it was clear that foreclosures & short sales drew much more attention than those that were not. Once we knew this, it helped us figure out our “niche” listing area and property type. It’s much easier to sell when you’re listings are in the “hot” areas. Buyer’s agents or no active listings Most of what we cover is for people that have something to sell, but if you don’t have listings or specialize as a buyer’s agent, you can still use Craigslist for leads. One strategy is to post ads in the “services” category. You can advertise your expertise for first time home buyers, foreclosures, lofts, beach front houses, etc. You would create more of a generic ad, but also offer a “free” report in your area of expertise.

Another strategy is to use other agents’ listings from your office (with their permission). Most agents would be thrilled to have you advertising their listings for them. OR, you can do it like all the IDX services do, give credit to the listing agent on your webpage. Something like: “courtesy of Joe Realtor” (888)-554-3972. The MAIN goal here is to have a reason for someone to visit your site so you can get them to sign up for a give away and eventually convert them to a client.

Using Video:

While you can’t embed a traditional video into your Craigslist ad, there is a cool trick you can use in your ad to get people to click on it. In the headline put [Video] – this will explode the number of people clicking on your ad. Then, in your ad put a gif image made from a video with gif convertor it will convert avi or swf files into a gif format. To make the file smaller, open it up in adobe image ready, cut out every second frame until you have something less than 10 megs. Host the image on your own domain. Here is example of the code you would use to display your new Craigslist video. img src=”http://yourdomain.com/Craigslist-video.gif” Once you have the link code and picture all you have to do is put it in the ad where you want. This little trick takes some effort but will generate tons more visitors to your ad, and your website.

More agents showing your listings:

As you do regular postings on Craigslist, you’ll notice more agents will be showing your listings. We discovered that buyers will find your ads on Craigslist, become interested and contact their buyer’s agent to show them your listing. This isn’t something that happens overnight, but it will start to happen if you’re consistent with posting all your listings on Craigslist. Consistency is the Key There really isn’t a “Magic Pill” when is comes to attracting buyers and sellers, but using Craigslist on a consistent basis will come very close. It’s not about putting up 100 ads in 1 day. Placing a handful of ads every other day or so will produce great things. We hear from agents using these techniques on a consistent basis all the time and they just talk about how it has filled their pipeline of prospects. If you aren’t the type of person that can consistently do this, then hire someone that will. Your business could depend on it.

Fake Landlord Scam:

Be aware that some dishonest people sometimes “hi-jack” a for sale ad on Craigslist and try to pose as a landlord who is renting it out. They take the information from your ad and post it in the “For Rent” section with their phone number trying to get people who call, to give them payment for a security deposit or application fee. It’s a stretch and I think people are becoming wiser to these types of scams, so hopefully it won’t be around much longer. The main thing is to be aware that this does go on and to watch for warning signs such as calls or email about renting your listing when you’ve never advertised it for rent.

If you think something like this might be going on, inform the authorities so they can try and track the scammer down and put an end to it. Understanding Craigslist Craigslist’s main purpose is to provide a platform for people to post local classified ads. In order to continue to grow and keep visitors coming back, Craigslist needs to keep SPAMMERS out. They do this by requiring all ads be posted manually, making you take a break after posting 5 ads in a row, and writing programs that continually monitor the site for SPAM like activity. So what does that mean to you as an advertiser on their site? Well, if you’re not following their Terms of Use (TOU) and their spambot decides you are a SPAMMER, your posting of ads on Craigslist will be short-lived. Your softblocked account generates only weak ads with a low flagging threshold.

There are many different places to post ads about your properties on the internet. However, we’ve found that nothing even comes close to the results you get from posting ads on Craigslist. In fact, you can stack all the other ad sites together and they won’t compare to Craigslist ads results. So, at some point you have to ask yourself why waste your time posting anywhere but on Craigslist? So take care to lear their ways and stay under the radar. Walk softly, have big stick is always the best approach.

Getting Help for Craigslist Posting:

Outsourcing the posting process Outsourcing the ad posting process can save you many hours a week. Making new ads can be done by any trained person that understands the elements that make up a good headline and ad. However, when it comes to the actual posting, this person is best to have a local IP address – the same IP address location as they are posting in. Be cautious about hiring someone from another state to do your postings. And if you think you are going to outsource the posting to someone outside the US, forget about it. The ads will likely be “ghosted” meaning they will show up in your account manager, but never show up in the list of ads for anyone to see. One work around to using someone outside your area is to set up a computer that they can log into and post from in your office or home. There are lots of different proxy server software programs that do this.

In Conclusion:

With the right type of ads and posting strategies, Craigslist will provide you a HUGE source of buyer & seller leads for your business. If you take time to implement the strategies in this guide, your business will grow and so will your income. Posting ads on Craigslist is worth ALL the effort involved. Learn to make video gifs, and use your own simple server to host them. All your experience is what sets you apart form the rest. You can Never know too much about all of the topics here.

12) Real Estate Radius